BEIJING, March 3 (Chinese medianet) -- Want your kids eat more vegetables, rename them next time you offer them to children, says scientists, suggesting the influence of names persists.
In a new study, funded by the Robert Wood Johnson Foundation, four-year-olds were given regular carrots and, on other lunch days, they were given the same vegetables renamed X-ray Vision Carrots. On the latter days, they ate nearly twice as many.
Children continued to eat about 50 percent more carrots even on the days when they were no longer eating it.
The research was presented today at the annual meeting of the School Nutrition Association in Washington, DC. Lead author Brian Wansink of Cornell University said, "Cool names can make for cool foods. Whether it be 'power peas' or 'dinosaur broccoli trees,' giving a food a fun name makes kids think it will be more fun to eat. And it seems to keep working - even the next day," Wansink said.
(Agencies)
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