A British taxi driver puts on his
eyeliner. British high-end retailer Superdrug has announced a line of
makeup geared exclusively toward men -- a line that includes Guy-liner and
Manscara. (Photo: china.org.cn)
Photo
Gallery
BEIJING, July 30 (Chinese medianet) -- British high street store Superdrug has
announced a line of makeup designed exclusively for men, media reported
Wednesday.
"Guy-liner" and "Manscara" to enhance the eyes of the male will appear in
the store this week.
The "Guy-liner" pencil is chunkier than the female equivalent and therefore
easier for men, who have bigger hands, to use, according to a spokesman for the
company.
The cosmetics -- branded Taxi Man - are not just for transvestites,
insisted the company's director of trading Jeff Wemyss.
"These days you can be macho and wear make-up. If you look at people like
Russell Brand and Robbie Williams, they both wear make-up and they are both very
red-blooded men.
"Men are more obsessed with their appearance than ever before. There is no
longer any pain in being seen to be vain."
Wemyss said Guy-liner and Manscara will be joined in the line later in the
summer by a machismo-powered lip balm and a manly concealer.
(Agencies)
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